Marketing Management, 14E V0320 over 70 percent of the 9781847151179 over 70 percent of the CEOs didn’t have designs on the corner office until later in their careers Machiavelli on Business explores such ideas as: Whether it's better for a leader to be feared or loved How to best keep subordinates content The necessity of breaking promises at times Projecting the right qualities and fostering appearances Turning obstacles into opportunities Taking advantage of crises and much more Stay on the cutting edge with the gold standard text that reflects the latest in marketing theory and practice Remaining true to its gold standard status