Privacy Policy

Last updated: August 21, 2026

Hotel Premier (“Hotel Premier”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we process personal data when you visit our website, make a reservation, use our online booking system, or otherwise interact with our website and services.

1. Personal Data We Collect

Depending on how you use our website and services, we may process the following information:

  • Name and surname;
  • Email address;
  • Telephone number;
  • Country or address information, where provided;
  • Arrival and departure dates;
  • Number of guests;
  • Room and accommodation information;
  • Special requests and other information provided during the reservation process;
  • Reservation and accommodation-related information;
  • Payment and deposit-related information where necessary for processing a reservation;
  • Technical information such as IP address, browser type, device information and information about how you use our website.

We collect and process only personal data that is necessary for the relevant purpose.

2. Reservations and Online Booking

Our website uses the PHOBS online booking system for accommodation reservations.

When you make a reservation through our online booking system, personal data necessary to process and manage your reservation may be collected and processed.

This may include your name, contact details, reservation dates, number of guests, accommodation information, special requests and payment or deposit-related information where applicable.

PHOBS provides hotel booking technology and processes personal data in connection with the operation of its services. PHOBS publishes its own Privacy Policy describing its processing activities.

Personal data submitted during the booking process may therefore be processed both by Hotel Premier and by PHOBS, to the extent necessary to provide and manage the requested reservation.

3. How We Use Personal Data

We may use personal data for the following purposes:

  • To process and manage accommodation reservations;
  • To confirm, modify or cancel reservations;
  • To communicate with guests regarding their reservations;
  • To provide accommodation and related services;
  • To process payments and deposits where applicable;
  • To fulfil legal and regulatory obligations applicable to accommodation providers;
  • To maintain the security of our website and services;
  • To understand how visitors use our website and improve its functionality and services.

4. Legal Basis for Processing

We process personal data in accordance with applicable personal data protection legislation.

Depending on the circumstances, processing may be necessary for:

  • Taking steps at the request of the guest before entering into an accommodation agreement;
  • Performing an accommodation agreement;
  • Compliance with legal obligations;
  • Our legitimate interests in operating, securing and improving our website and services;
  • Consent, where consent is required.

Montenegro’s Personal Data Protection Agency identifies the Personal Data Protection Law as the principal legislation governing personal data protection in Montenegro.

5. Google Analytics and Website Statistics

We use Google Analytics, implemented through the ExactMetrics WordPress plugin, to understand how visitors use our website.

Google Analytics may collect information such as:

  • IP address and technical information;
  • Browser and device information;
  • Pages visited;
  • Approximate geographic information;
  • Information about interactions with the website;
  • Usage and session information.

This information is used for statistical and analytical purposes, such as understanding website traffic, improving website performance and improving our services.

ExactMetrics provides the integration between the WordPress website and Google Analytics; the analytics data is processed through Google’s services.

Where required, non-essential analytics cookies and similar technologies will be used only after the visitor has provided the appropriate consent.

6. Cookies

Our website may use cookies and similar technologies.

Cookies may be used for:

  • Essential website functionality;
  • Security;
  • Remembering preferences;
  • Online booking functionality;
  • Website analytics and statistics.

Some cookies may be placed by third-party services used by the website, including PHOBS and Google Analytics.

You can manage or disable cookies through your browser settings. Where applicable, you may also manage your consent through the cookie settings provided on the website.

Disabling certain cookies may affect some website or booking functionality.

7. Sharing of Personal Data

We may share personal data where necessary for the purposes described in this Privacy Policy.

Depending on the circumstances, personal data may be processed or made available to:

  • PHOBS, for online booking and reservation management;
  • Payment service providers and financial institutions, where applicable;
  • Website hosting and technical service providers;
  • Google, for website analytics;
  • Public authorities where disclosure is required by applicable law;
  • Professional advisers and service providers where necessary to provide our services or comply with legal obligations.

We do not sell or rent personal data to third parties.

8. Third-Party Services

Our website may contain or use services provided by third parties.

These may include:

  • PHOBS online booking services;
  • Google Analytics;
  • Other technical, hosting or security services necessary for operating the website.

Third-party providers may process personal data in accordance with their own privacy policies and applicable data protection requirements.

For information about PHOBS’s processing of personal data, please refer to the PHOBS Privacy Policy.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, to provide our services, to comply with legal obligations, resolve disputes and protect our legitimate interests.

Reservation and accommodation-related information may need to be retained for periods required by applicable accounting, tax, tourism or other legal requirements.

Analytics information is retained according to the settings and retention periods configured in Google Analytics.

10. Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

However, no method of transmission or storage over the Internet can be guaranteed to be completely secure.

11. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal data;
  • Request correction of inaccurate or incomplete personal data;
  • Request deletion of personal data where there is no lawful reason for continued processing;
  • Request restriction of processing where applicable;
  • Object to certain processing of your personal data;
  • Withdraw consent where processing is based on consent;
  • Request information about how your personal data is processed.

To exercise your rights, please contact us using the contact details below.

You may also contact the competent personal data protection authority in Montenegro. The Agency for Personal Data Protection and Free Access to Information (AZLP) is the competent supervisory authority for personal data protection in Montenegro.

12. Children’s Privacy

Our website is not intended to knowingly collect personal information directly from children.

Where information concerning children is necessary for an accommodation reservation or stay, such information may be processed as necessary for providing the requested accommodation and complying with applicable legal requirements.

13. Links to Other Websites

Our website may contain links to third-party websites, including social media platforms, travel websites and other external services.

We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the privacy policies of those websites before providing them with personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website or applicable legal requirements.

The updated version will be published on this page together with the date of the latest update.

15. Contact Us

If you have questions about this Privacy Policy or the processing of your personal data, please contact us:

Hotel Premier
Budva, Montenegro

Website: budvapremier.com

Email:  premierbudvahotel@gmail.com

Phone: +38268500015 ( Viber, WatsApp)